Toronto musician Mustafa wins $20,000 Prism Prize for his music video “Ali”

Mustafa Ahmed became this year’s Prism Prize winner for his deeply personal and self-directed music video “Ali”.

The poet and musician, who performs as Mustafa, hails from the Regent Park community in Toronto. He received the grand prize of $20,000 at a Prism Prize 10th anniversary event on Thursday at the TIFF Bell Lightbox.

“Ali” is a powerful tribute to Ahmed’s friend Ali Rizeig, an 18-year-old black Torontonian who was shot and killed in 2017 while standing on his doorstep.

The music video for the song, which appears on Mustafa’s 2021 album ‘When Smoke Rises’, was filmed inside homes and around the Regent Park neighborhood as the singer strolls among his seemingly young male friends. disappear without warning.

“Ali” was chosen as the Prism winner by a jury of more than 130 professionals from the music and visual arts industries who weighed in on 10 finalists for the music video award.

All other production teams on the shortlist receive $1,000 each.

Ahmed is also the recipient of this year’s Willie Dunn Award, given to a pioneer in the Canadian music community. The $2,500 honor was announced ahead of the Prism ceremony, giving her the opportunity to select an emerging Canadian designer to receive an additional $2,500.

He chose Toronto-based Somali rapper Puffy L’z, born Habib Mohamed.

Meanwhile, this year’s People’s Choice Award went to Surrey, B.C.-born DJ and producer Asad Khan, who stars as Khanvict and director Anjali Nayar for their “Closer” music video. The victory comes with a cash prize of $5,000.

This report from The Canadian Press was first published on July 7, 2022.

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