The Dragons’ Den thrower has secured the ‘best deal’ in the show’s history – a business worth £30m | Personal finance | Finance

In June 2015, the firm closed a $9m (approximately £7.6m) Series A round led by Google Ventures, which was topped off with a €4m Series A extension (around £3.4 million) in 2016.

Additionally, in July 2017, Wonderbly landed an additional $8.5m (about £6.4m) in a Series B run by Ravenburger.

The company has also won countless awards and was nominated for a BAFTA in 2016.

In August 2021, the publisher announced a joint IP project with the Roald Dahl Estate, facilitating the creation of personalized books that will place their readers in Willy Wonka’s Chocolate Factory.

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