Ahead of the announcement of his new single “Made In India” and his next EP HBIC, Raja Kumari repeated a line that we have often heard from artists before. She said on Instagram in April: “This is my independent label’s first release and I could really use your support. »
Modesty and humility are kind of a contrast to everything Indian-American singer, songwriter and rapper Svetha Rao (Kumari’s real name) has built up so far – all the bragging and lessons of life she has conveyed on releases that have been streamed by the millions. . But again, this could be seen as someone who is totally in control, given that HBIC is the abbreviation of “Head Bitch In Charge”.
The five-track EP premiered with the single and music video for “Made In India”, directed by Kumari and Kriti Narain and featuring actor Madhuri Dixit Nene. A few years ago, Kumari was amazed to meet the actor-dancer, with the latter even showing up for a show. The association clearly flourished in this music video collaboration, topped by Kumari’s interpolation of Alisha Chinai’s 1995 indi-pop hit of the same name. Produced by Nacho Larraza and Karan Pandav, “Made In India” s builds on the catchy, proud themes of the original, contemporary through Kumari’s pop vocals and resolute rapping.
Elsewhere on HBIC, she brushes off haters on the title track, while “On” on bass calls on rapper KR$NA for a deadly collaboration. For the closing track “The Don”, Kumari calls on rapper Shah Rule again, after their team on “Kaun Hai Tu” in 2019. The trap beats make “The Don” a friendly bop on Kumari’s confidence. in herself. .
HBIC was released via Kumari’s own label, Godmother Records, which is also a first for an artist who has worked with majors like Sony Music (Epic Records released her EP 2016 the coming and its follow-up EP Line in 2019) and Universal Music India (Mass Appeal India has released singles like “NRI”, “Firestarter” and “Get It In” over the past two years).
The artist posted a statement on Instagram about the release, which read, “[HBIC] is a collection of disruptive and aggressive rap records in a sea of male ego. Her most popular single, “Made in India,” sets the tone, but the rest of the EP showcases Kumari flexing her lyrical prowess. “Manifest” is a truthful song that follows Kumari’s entire journey, from being signed to major record labels for seven years to becoming independent and founding her own label, Godmother Records. Co-written with Elvis Brown, “HBIC”, the EP’s title track, is an anthem for the independent, fearless and confident woman.
Listen to the ‘HBIC’ EP below..