Priyanka Chopra outraged by ‘shameful’ body spray ad promoting rape culture – National

Priyanka Chopra and several other influential Bollywood celebrities have slammed an Indian TV ad that critics say promotes gang rape.

The ad (which has since been taken off the air) was for Layer’r Shot, a men’s fragrance brand.

In the ad, a group of four men appear to be stalking a lone woman in a store. As the woman bends down to put something in her basket, one of the four men in the ad says, “There are four of us, is there one shooting?

It’s not until the seemingly frightened woman turns around that it’s clear the four men were talking about the body spray, of which there is only one bottle on the shelf behind her.

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One of the men in the ad then takes the bottle from the shelf and sprays the perfume on her neck.

Within 24 hours of the ad’s airing, outrage erupted on social media and the ad was taken off the air. India’s Ministry of Information and Broadcasting has also asked Twitter and YouTube to remove the ad.

Richa Chadda, an Indian actor, shared the ad on Twitter, writing that the ad was “not an accident”.

“To advertise, a brand goes through multiple levels of decision-making,” Chadda wrote. “Creative, script, agency, client, casting… DOES EVERYONE THINK RAPE IS PLEASURE? »

The actor also called for the ad agency to be sued “for the filth they serve.”

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Chopra responded to Chadda’s tweet, calling the announcement “shameful and disgusting.”

“How many people thought that was ok? Chopra tweeted. “I’m so glad he was called up and now the ministry has taken him down. Appalling! »

Others further criticized the ad, including Farhan Akhtar, an Indian actor and director, who called the ad “tasteless” and “shameful.”

On Monday, Layer’r Shot released a “Clarification Statement.” The company claimed that it “never intended to hurt anyone’s feelings or feelings or outrage a woman’s modesty or promote any kind of culture, as some perceive. wrongly”.

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“However, we sincerely apologize for the advertisements that have angered individuals and multiple communities and ask their forgiveness,” the statement continued.

They added that starting June 4, the ad will stop running altogether.

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As many on social media have pointed out, the ad came at a particularly terrible time, making it even more callous. In May, a 17-year-old boy was allegedly raped by four men in the southern city of Hyderabad in India. According to reports, when the teenager tried to report the rape, she was again raped by a police officer.

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Swara Bhasker, an Indian actor, drew the parallel in a tweet, saying companies like Layer’r Shot are “cool-ifying” rape and gang rape.

According to Statista, the number of reported rapes in India was over 28,000 in 2020 (although many more go unreported).

“Although reports of rape have increased in recent years, they were still associated with shaming the victim rather than the perpetrator,” Statista reported.

If you or someone you know is being abused or involved in a violent situation, please visit the Canadian Resource Center for Victims of Crime for help. They can also be reached toll free at 1-877-232-2610.

© 2022 Global News, a division of Corus Entertainment Inc.

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