NYC County City Hall has voted to approve the retention of a key city feature in Beastie Boys Square.
Fans first floated the idea nine years ago, with a campaign launched to rename the corner of Rivington St. and Ludlow St. on Manhattan’s Lower East Side. UK readers may not recognize the address, but they will know the site – it’s the cover of the band’s founding album from 1989 ‘Paul’s Shop’.
The Roy McCarthy led the campaign aiming to put up a street sign honoring Beastie Boys Square and cementing their place in the larger New York cultural framework.
In a 2013 resolution, McCarthy wrote:
The Beastie Boys were formed in July 1981 as part of the CBGB punk music scene on the Lower East Side and frequently performed there. In 1984, the Beastie Boys were the first white hip-hop group and the first Jewish hip-hop group signed to Def Jam Records, where they played an early and significant role in breaking down racial barriers in the music of the 1980s between rock (white audience) and hip hop (black). and Latino audiences), which in turn has led to greater cultural understanding and a historic narrowing of the racial divide between groups according to the book and 2013 VH1 miniseries The Tanning of America.
Now, after a nine-year campaign, New York City Council Mayor has passed the resolution. The news was confirmed overnight, with sign instillation and dedication expected to take place in the coming weeks.
For a recap of the campaign, watch this clip.
The Beastie Boys’ ‘Check Your Head’ album was recently reissued on vinyl for its 30th anniversary – dive into our long retrospective in the Clash archive.