Disney Rebrands ‘Fairy Godmother’ Roles to Make Them Neutral

The updated terminology appears to follow a recent trend of making Disney theme parks more gender-neutral, after the company added “inclusion” to its list of customer service priorities in 2021.

As a result of the decision, references to gender were reportedly removed from the employee handbook which offers guidance on how staff should dress for work.

Josh D’Amaro, president of Disney Parks, explained at the time that there would be “greater flexibility when it comes to forms of personal expression surrounding hairstyles, jewelry, nail styles and choice of gender-neutral costumes”.

This was intended to “enable our actors to better express their cultures and individuality at work.”

As a result of this reform, the wording of the traditional welcome to the annual Magical Kingdom fireworks show in Florida was changed to remove gendered terms.

Guests were usually greeted with “good evening, ladies and gentlemen, boys and girls, dreamers of all ages”, but this was shortened for the 2021 event to: “Good evening, dreamers of all ages”.

Gender isn’t the only issue Disney is looking to address, and parks in Florida and California have decided to tackle stereotypes on the Jungle Cruise ride, which has been accused of depicting people in the tropics of an old-fashioned way.

Disney has been contacted for comment.

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