Charles Gross comparing two Birkins goes viral on TikTok

The pink sauce craze wasn’t the only thing that sparked conversation on the clock app this week.

Charles Gross inspired users to compare seemingly similar items, Homelander’s The boys became a TikTok sound, and regular TikTokkers reminisced about the good old days.


TikTok’s pink sauce is taking over the internet. What’s going on?

What makes these two Birkins different?

There’s nothing that captivates TikTok users like an extremely specialized soundbite. This week’s preeminent clip comes from luxury fashion content creator, Charles Gross. In his distinct, hushed voice, Gross purrs: “My Birkin, another Birkin, but what makes these two Birkins different? And what little trait divides the community of Hermès collectors? The audio lends itself to TikTokkers comparing very specific things and the results are hilarious. Audio has been used in over 5,000 videos.

TikTokkers dramatically show off their two posts when Gross announces his Birkins. In a video, @diamonddivities shows a can of Diet Coke and a bottle of Diet Coke. While in this video the creator compares very similar elements, the trend is just as if not more entertaining when the two elements form a more imaginative duo. For example, @nytcooking posted a TikTok comparing Pop-Tarts and ravioli that made me laugh out loud and got me thinking too.

What little feature divides the Diet Coke community?
Credit: TikTok/diamonddivities

A man pointing at Pop-Tarts.

Lots of thinking.
Credit: TikTok / nytcooking

Birkin audio is a rare trend where I find myself enjoying almost every video. The opportunities for trending are endless because on the internet, every community is divided on the smallest of features.

It was perfect

Homelander, the meme king of The boys Season 3 went from a Twitter meme to a TikTok sound.

Several clips of Homelander have been making the rounds on Twitter over the past week thanks to his terrifying facial expressions and unsettling delivery. Now, Homelander emphatically saying, “It was perfect, perfect, everything down to the last minute details” is a way for TikTokkers to share moments they’re nostalgic for. The clip was first uploaded on TikTok by @kingcudi_raptok with the caption “me explaining donda rollout to someone who doesn’t listen to kanye”. The sound clip has been used in over 2,000 videos.

Many videos express nostalgia for the early days of the pandemic. A video posted by @bout.business_wes reads: “I’m talking to my kids about the quarantine phase on the bike.” Another posted by kennethhouseth said: “Me explaining to my future child what the first pandemic summer was like.” Other TikToks have a darker premise, like @carolnocontexts which is captioned, “Explaining to my kids in our nuclear doomsday shelter what it was like to see Greta Gerwig’s Little Women in theaters in January 2020 when Corona was just a beer.” TikTok trends that deal with nostalgia often gain traction, and users bond over a common yearning for a time when things didn’t feel as dire as they do today.

A screenshot from a TikTok of a woman's face saying,

An immaculate atmosphere.
Credit: TikTok / carolnocontext

New Ranking Game Unlocked

Film TikTokker @sethsfilmreviews has popularized a new ranking game that adds a new twist to a beloved activity on the platform. Creators love posting ranking videos that naturally elicit ranking outrage engagement in the comments section. Now, TikTokkers use filters that randomly generate different things like movies, songs, celebrities, etc. and rank five without knowing what the filter will show next. The trend started when @sethsfilmreviews was inspired by a review to rate five random movies using the “100 Greatest Movies” filter. He made the game a series on his account and it has since become popular across the platform.

A screenshot of a man ranking Spiderman in the Spider-verse

Make TikTok rankings more important.
Credit: TikTok/sethsfilmreviews

Users rank everything from Disney Channel Original Movies to Harry Styles songs.

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